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Published on May 23, 2024

How to choose the best color combination for your website?

How often does it happen that you come across a color and immediately remember a specific brand, product, or company? For example, the color purple might remind you of a chocolate brand, red of a soft drink, or yellow of a social media app. Your website should also have a solid color combination to attract and engage users. 


How to choose the best color combination for your website?


The power of color in branding is paramount. It gives your company, brand, product, or service its recognition and identity. But is one color enough? Not necessarily. 


You must play with the best color combinations for a website, balancing them in proportions to engage your target audience without overwhelming them. 


In today’s exploration of UI UX design, we’ll discover how you can choose the best color combination for your website. After reading this, you’ll be able to decide on your website color scheme/palette and choose website colors that best suit your brand identity. 



Why should you choose a color scheme for your website?

The color you choose for your website isn’t just for aesthetics. They play a crucial role in how visitors experience your website and influence their decisions. Here’s why selecting the right color combination is essential;

Impact on User Experience(UX):

Colors create a powerful first impression. The right palette can grab attention, draw users in, and make your visitors feel welcome.  Moreover, colors play a crucial role in evoking certain emotions such as building trust and creating excitement 

What emotion you want to evoke depends on your brand's message. Furthermore, you have to consider readability and navigation through color schemes. Strategic color use can also help guide users to important information and calls to action. 

Build Brand Identity: 

Your website's color scheme is a core visual element of your brand. A consistent palette used across your website and other marketing materials strengthens brand recognition and memorability.

User Decision and Positive Impression: 

Studies suggest that colors can influence user behaviour on websites. For instance, warm colors like red encourage impulsive actions and we often regard them as dangerous. So when you use it on a website they increase conversions. 

Websites that have well-considered color schemes leave a lasting and positive impression when a visitor browses your website. 

Cultural Consideration And Accessibility: 

Colors can have different meanings across various cultures such as red being associated with good luck in China. Understanding your audience helps you make effective use of color and avoid unintentional messages with your color choices.

Moreover, you must ensure choosing accessible website color schemes so people with impairments can navigate your site with ease. Consider color contrast and offer alternative color options if necessary to appeal to a broader audience. 


By carefully considering these factors, you can create a website color scheme that is both visually appealing and strategically effective.  The right colors will not only enhance the user experience but also strengthen your brand identity and potentially positively influence user behaviour.

How to choose website color combinations?

Now that you understand the importance of choosing a website color scheme, let’s dive into how to choose the best website color scheme for your website. 


Here are the guidelines you must follow;


Define Your Brand Identity: 


Consider the message you want to convey through your website. You might want to evoke an emotion or quality through your brand. Find it out. Is it trustworthy, playful, luxurious, calming, earthy? Every emotion or feeling is associated with a color. For example, if your business deals in eco-friendly products your primary color would be green. And then some other secondary colors that complement each other. 


You can take inspiration from your logo or already-established marketing materials. It will maintain consistency and can be a great starting point for your website. 


Select a Color Palette/Scheme:


This will be the dominant color of your website and should convey your main brand message. You can consider color psychology to do this part and the overall feeling you want to create. 


Build the Palette: 


This is where you apply color psychology. 


Complementary colors: sit opposite each other on the color wheel and create contrast, just like Blue and Orange. They are vibrant overall but can overwhelm your users so use sparingly. 


Analogous colors: sit alongside each other like neighbors on the color wheel. Blue, blue green, and green are analogous colors. Such colors are harmonious and pose a calming effect. 


Triadic colors: These are three colors evenly spaced on the color wheel. Visualize yellow, blue, and red. They give a dynamic feel but are tricky to balance. You must be careful with them. 


Test and Finalize: 


Colors can appear differently on various screens. Ensure you choose a color scheme that looks good on desktop, tablet, and phone alike. 


Ask around with your friends, colleagues, and customers for their feedback on your color scheme. Give them different options to choose from. Their feedback can help you know what the user may prefer over your own choices. 


Remember, the best color scheme for your website is the one that is both visually appealing and strategically aligned with your brand identity and goals. 


Are you searching for the perfect colors for your website? Unsure about the brand message you want to convey through colors? 


ZeeFrames is here to guide you through. As a leading design studio specializing in UI UX design, we offer a range of services including UX consulting, UX audit, and Product Scope analysis. Our experienced UX consultants are dedicated to helping you identify your brand identity. We’ll select a color palette that not only aligns with your brand proposition but also enhances the overall user experience. 


Visit our website now to schedule a consultation call and let us find your dream website color palette:

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